Occasionally we forget the basics that maintain our visibility on LinkedIn.

Most of us have less than 500 connections so the following pointers will ensure we stay on track.

1. Daily status updates. Posting your latest blog post, sharing presentations or an article associated with your industry or market sector.
2. Take part in a LinkedIn group discussion or start one of your own.
3. Follow the leaders in your niche, ask and answer questions where you can.
4. Participate  in 3-5 groups and regularly comment in them.
5. Endeavour to create one new invite each day and personalise it.
6. Make it easy for people to get in touch with you by displaying your details.
7. Endorse people, they may endorse you back.
8. Add your LinkedIn profile to emails, business cards and make it visible on your website.
9. Post your LinkedIn updates on Twitter.
10. Add links to your website or blog in your LinkedIn profile.

LinkedIn user stats:

• 187 million monthly unique users
• 3 million LinkedIn business pages
• 2.1 million Linkedin groups