The Copywriters Guide
See inside the copywriters mind. Have you heard of the term: “Copywriting”? Wikipedia defines it as: “Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing...
Writing Effective Ads – USP Explained
The Unique Selling Proposition (USP) Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It‘s what separates your product or service from your competitors. Let‘s take a quick look at some...
Zero Cost Traffic Tactics
When you have a website, the most important factor in whether or not you are successful – whether your website is trying to sell something or simply trying to get followers and readership – is how much traffic you have. Traffic is important because it helps you to...
Hot Niche Trends to Exploit
Five Standard Hot Niches Knowing what hot niches to market has become especially important to generate income. Some people may suggest that the entire marketing landscape has been turned upside down and that old, popular niches are no longer the bestsellers they once...
Marketing Tools and Techniques
Having a website provides you direct accessibility to a huge 1.5 billion net customers globally. The problem is that just having a site, doesn't imply you're reaching your global audience, or more significantly your target market. There are many tools you can use to...
21 Steps to a Killer Sales Letter
Sometimes you have to remind yourself of the key steps.
Why should anybody open your email? – 4 steps to improve email list engagement
Watch this short video clip to understand why the following 4 steps will improve your customer engagement - 1. Have a Friendly Tone 2. Be Personal 3. Offer Valuable Information 4. Entertain
Choosing a Graphics Editor for your Social Covers, Profiles and Thumbnails – Photoshop or bargain basement?
As I travel through this IM journey to riches (someday) it soon became apparent that I was lacking in both graphic design experience and the tools required to do the job. The design is less of a problem in that you can see what others have done and adapt for your own...
10 WordPress Security Tips
Beef Up Your WordPress Security It would be hard to overstate the popularity of WordPress as a web publishing platform. Between the fully hosted blogs at WordPress.com and the self hosted blog software that’s available for download WordPress.org, there are hundreds of...